INSPIRED: How to Create Tech Products Customers Love

One of the most iconic and classic readings about product management you can find. The author covers a holistic view of how digital companies have transformed the role of a product manager as a central piece of their value creation. The book is aimed at a general audience, and as a result, it tries to cover a vast amount of material without going into too much detail.

Products are defined and designed collaboratively, rather than sequentially. They have finally moved beyond the old model in which a product manager defines requirements, a designer designs a solution that delivers on those requirements, and then engineering implements those requirements, with each person living with the constraints and decisions of the ones that preceded. In strong teams, product, design, and engineering work side by side, in a give-and-take way, to come up with technology-powered solutions that our customers love and that work for our business.

Readers will be able to learn from the book: The process of building products in a digital business, the role of a product manager and how to structure the team and finally how to scale in larger organisations.

References

All quotes from: Marty Cagan, INSPIRED